The deadly factory collapse in Bangladesh that killed an estimated 1,129 workers has left consumers shaken. Over a month after the tragedy, how are North American shoppers reacting to the ‘Made in Bangladesh’ label?
Clarissa Fidler, 25, loves J.Crew and Gap. A graduate student at DePaul University in Chicago, Illinois, she loves the brands for their trendy interpretation of All-American style. But the discovery that both companies produce garments in factories in Bangladesh has left her struggling with a different kind of buyer’s remorse.
“Sometimes as much as I’d like to buy local or not buy that H&M T-shirt, I’m more focused on my daily life, my financial and living situation,” said Fidler. “Those take over when I make my decision and I’m not necessarily proud of that but that’s the reality for me.”
The sentiment resonates across borders, too. Tanya Tomasella, 28, is a secondary school teacher from Vaughn, Ontario, who said that she favors stores such as Banana Republic and Tommy Hilfiger – brands also known to produce garments in Bangladesh.
“It hits home when you learn that companies are getting their clothes made in these areas,” said Tomasella. “You feel like you’re partially responsible and you feel guilty.”
With a booming ready-made garment manufacturing industry that’s second only to China, Bangladesh has established itself as a major player in the world of apparel exports. According to international management consulting firm McKinsey & Company, the garment industry in Bangladesh could be worth as much as $36 billion by 2020. The allure of cheap labor has wooed both high street and high-end brands from across the globe. However, the collapse of the Rana Plaza factory complex on April 24, which killed an estimated 1,129 workers, has once again exposed an industry fraught with government corruption, corporate neglect and violations of labor laws and safety standards. Continue reading